Before | After
One of my favorite projects was this logo rebuild for Whiz Kid Cupcakes. I immediately fell in love with the philosophy of the company and how their proceeds of their cupcake sales go to support childhood literacy. The owner wanted me to spruce up her existing logo and make it more current and vibrant. Creating the cupcake was extremely fun. I kept the same character composition and added gradients to give the mascot a more dimensional finesse. I added small teeth to the cupcake to symbolize youth and thickly rimmed glasses to symbolize a studious pupil. I kept the baby pink and blue colors as they went well with the theme of the company. I use a college style font and altered the "i" in Whiz to a pencil and used the eraser as the jot over the "i". The "a" in cupcakes was altered to look like a spatula. Both the pencil and spatula tie in the literacy and confections theme.
Above is the fist draft of the logo. The owner explained to me that the overall eye area was too large. She wanted to put the mascot on a T-shirt and didn't want "the eyes to look like they are following people". After taking a second look I completely agreed. The eyes were a bit too "googly".
I went back into Illustrator to shrink the glasses and the eyes to make them more proportional to the sizing of the cupcake and I ended up the the final draft of the logo. Revamping logos is something I thoroughly enjoy especially when you know it's for a good cause.
Final Draft
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